Our Story

Healthy Soil. Healthy Business.

Biology-first programs for commercial poultry, turf and crop growers — proven on thousands of farm visits across the U.S.

Trusted by growers in 99+ dealer locations nationwide

2009

In Business Since

16+ years helping growers solve problems

99+

Dealer Network

Locations carrying Southland programs

Thousands

On-Farm Experience

Farm visits with commercial poultry and crop growers

Nationwide

Shipping via UPS

Fast delivery to farms across the U.S.

How We Started

Built on Field Experience, Not Theory

Mike Usry — Founder & CEO, MBA from the University of South Florida, UGA football letterman — spent 20+ years studying humate deposits, soil biology and the disconnect between what works in a lab and what works in a real barn.

In 2009, Mike and Karin founded Southland Organics to build programs around that science. Programs that feed the biology, not just the plant. Programs that hold up in commercial poultry houses, on turf, and in the field — not just on a data sheet.

We only keep programs that survive real-barn scrutiny: fewer dead birds, tighter litter, stronger root systems — not just good lab curves.

Leadership

The Leaders You'll Actually Talk To

Not just names on a website. Mike and Allen are in the field, on the phone, and on the mic every week.

Mike Usry

Founder & CEO

20+ years in organic agriculture and soil biology
MBA, University of South Florida
Lettered at the University of Georgia
Host, AG & Culture Podcast

"What keeps me going is watching a grower try something different with their soil and come back a season later saying it actually worked. That's the whole reason Southland exists."

Listen to the AG & Culture Podcast

Allen Reynolds

VP & Director of Operations

10+ years helping commercial poultry growers improve performance
Thousands of farm visits across the Southeast and beyond
Antibiotic-free poultry specialist since 2017
Host, Poultry Biosecurity on YouTube

"The best part of this job is watching a grower go from stressed about their next flock to confident they've got a plan. That's what keeps me on the road."

Watch Poultry Biosecurity on YouTube

Our Approach

Biology First. Always.

Every program we build and every recommendation we give starts with the same principle.

Feed the Soil, Not Just the Plant

We strengthen the soil microbiome so plants and birds are more resilient — backed by humic-based formulas and effective microorganisms used across poultry, turf and crop operations.

Proven in the Field

Our programs are refined from thousands of farm visits and side-by-side trials — not just lab data. Better litter, fewer condemnations, stronger turf. If it doesn't hold up in a real barn or on a real lawn, we don't sell it.

People Over Transactions

Long-form AG & Culture Podcast for deep soil and agronomy talks. Poultry biosecurity videos to help growers protect flocks. 99+ dealer locations for boots-on-the-ground support. We invest in education and relationships, not just order taking.

Behind the Scenes